MaFet Fest: Handmade Craft Showroom and Workshops

BRAND IDENTITY / CREATIVE DIRECTION / DIGITAL AND PRINT ADVERTISING / MERCHANDISING

MaFet Fest is a concept festival aimed to capture the uniqueness and intricacies of handmade crafting, highlighting the importance of craftsmanship skills. This identity depicts the value of transforming raw goods into unique pieces of art. Hence the transitioning squared logo.

During this project, we designed the festival’s brand identity and the physical brand assets such as signage, print materials and merchandising to ensure that the visual look and feel were also appropriately translated into in situ formats.